What if the movement of the planets in relation to Earth could foretell whether an investment will be a boom or a bust? And what if you could use that information like technical and fundamental data to pick when to enter a market?
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Forbes believes in Astrology
Vivek Dhir, chemical engineer and MBA, runs a "telecom services company and provides astrological content to leading cellphone companies". His office in Delhi is packed with young T-shirted men who peer into computers while advising callers on the future. Who are these recruits? Meet one: Dr Kala, who's done his PhD on 'The Effects of Planets on Human Life' from Delhi's Lal Bahadur Shastri Sanskrit Vidyapeeth, and whose core belief while attending to callers is that "life has hidden diamonds, and as an astrologer I should guide people where to dig for them". Sure, but does it really work for those who're paying Rs 6 a minute to avail of such advice? "Well, obviously it does," says Dhir. "Sixty per cent of those who ring in are repeat callers."